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Event Sponsorship Ideas | GES - Trade Show & Event Sponsorship
Event Management. May 23, GEVME is the fully integrated platform that makes your event lifecycle happy. With advanced apps for each event management process, the platform helps you craft a custom event toolkit. Request a DEMO to experience the automation of website development, online registration, onsite check-in and related services. Tags ebook event advertising event management event management software event marketing event planners event promotion events financial sponsors in-kind sponsors media sponsors promotional partners sponsors sponsorship.
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Related posts. Event Marketing. June 13, Take a few moments at the end of the last session, or during an award or networking party, to thank your sponsors and make them feel appreciated. Emotions are often heightened during the end of a successful event and this is a great time to broach future opportunities for partnership.
Post-event send sponsors a thank you note, preferably one that is handwritten and personalised. This shows more effort than an email and is something visible that the sponsor can keep, helping to reinforce your event in their mind. Try to think about a creative way to do this, such as using video, an Instagram story series or using photos of them from the event, to make it entertaining.
Creating a case study on your website about the sponsor and their involvement in your event will help them to receive additional exposure and gives you a reason to stay in touch after the event. This has the added benefit of being collateral you can use to entice new sponsors next time. Why do companies sponsor events?
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Marketing value and raising awareness of their brand. CSR corporate social responsibility reasons. Creative event sponsorship ideas The more attractive your event sponsorship ideas are, the more sponsors you are likely to attract. Event signage — this is any physical branding around your event, like posters, outdoor branding and screen advertising. You could also allow them branding in the food courts, bathrooms or across the party destination for a creative twist. Event branding — many events allow headline sponsors to have branding alongside the event itself.
Speaker or hosting sessions — providing sponsors with a chance to get in front of their key audience is a great sponsorship opportunity. This could include hosting a roundtable discussion, introducing the speakers or presenting a talk. Advantages of sponsoring an event ROI is often hard to measure but your event sponsor will usually be looking for examples of how they can translate the event activity into extra sales, more customers, or staff engagement. Some of the benefits of sponsoring an event might include: 1.
Brand attitude: for a brand trying to align itself with a certain demographic and a certain attitude, sponsoring an event is a great way to realign brand positioning.
How to Get and Secure Sponsorship for an Event
Look at the brand Red Bull that sponsors sports events and athletes. This is because Red Bull wants to attract the attention of a sporting audience. Brand loyalty: for a brand that wants to nurture a new audience or customer base, sponsoring an event can help to reinforce their links with that audience and create genuine loyalty. Generating Leads Many companies now rely on online methods of lead generation, but event sponsorship poses a great opportunity to get face-to-face with real people.
How can you find the right sponsor match for your event? How to create an event sponsorship proposal Before you begin approaching any event sponsors you need to create an event sponsorship proposal. Your sponsorship pitch deck will generally be used in 3 ways: As the first contact with you and your event. As a follow-up and reminder of the key points discussed in your conversation By your contact to pitch the sponsorship internally to their colleagues In all three use-cases, it is important you include all of the most important and value-highlighting facts about your event in the sponsorship proposal — but nothing else.
How to approach vendors to sponsor an event If you already have a mutual friend or have met the person in real life, approaching them may be slightly easier.
Give sponsors a reason to open As you begin to approach potential sponsors, remember that your goal is not to sell sponsorship. Start off hot Convincing a prospective sponsor to open your email is just the beginning. Striking a balance takes practice.
the State of Event Sponsorship
Seek their expert opinion Remember — sponsorship is supposed to be win-win. Ask for the referral or meeting By now the potential sponsor should know who you are and what you want from them.
Take the next step Sponsorship is a relationship business. Type of sponsor Sponsorship package includes: Example cost: Gold Opportunity to address all event attendees in a speaker session. Brand logo on the cover of all printed event materials and brand profile page. Conference holding slide with brand logo and Twitter handle. A good sponsorship not only allows you to make contact with potential buyers and customers, but it can also promote that priceless marketing tool: word of mouth.
Ideally, people who attend an event will continue to talk about your service or product, particularly if they had a good experience at the time. Your brand name should appear on all the event's promotional materials, including emails and their own advertisements. Now you're reaching a lot of people who are interested in the sort of thing you're selling, all part and parcel of your sponsorship. Various media covering the event sometimes include sponsors' names or photos. This kind of media coverage is often unaffordable if the company were to think of purchasing it—if it was even available at all.
Sponsorship can often generate media coverage that might otherwise not have been available. The sponsoring company should have a comprehensive media campaign in place to augment the regular media coverage promoted by the organizers. The mere act of sponsoring an event, especially an exclusive sponsorship, is a significant way to create competitor differentiation.
Your company name has the opportunity to stand out head and shoulders above the rest.
This tactic is particularly helpful if your company wants to combat a competitor that has a larger ad budget. Sponsorship allows smaller companies to compete with industry giants. Another powerful sponsorship objective allows companies to be viewed as "good neighbors. Target audiences see the sponsor as making a greater effort to support the event, often allowing more or better activities to take place as a result. This provides another way in which you can engage your audience through the support of their interests and causes. This opportunity is particularly alive and thriving at trade shows you actually attend.
You're personally present Use the event to talk shop.