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Enriched wheat flour, modified cornstarch, high fructose corn syrup — Twinkies have survived a whole foods revolution and a diet food craze though at calories a cake, you could certainly do worse. When James Dewar introduced his Twinkie in , he was simply looking for a use for pound cake that would appeal to shoppers long after berries were out of season.

The two-for-a-nickel treats — initially injected with a banana filling — were an instant hit. Dewar himself admitted to eating three Twinkies a day for 50 years; he lived to be After a long tenure in American supermarkets and convenience stores, Hostess, the brand behind Twinkies, announced it was declaring bankruptcy in Some analysts criticized the company for failing to respond to Americans' changing palates. But changing with the times was the opposite of what consumers wanted. Perhaps it's the nostalgia. From comic books to the silver screen, state fairs to science projects, legal legends to urban legends, artifacts to art exhibits, Howdy Doody to Archie Bunker — Twinkies have been baked into our national pop culture for generations.

The rescued company will relaunch the Twinkie on July 15 and restock supermarket shelves with creme-stuffed cakes made from the same recipe that consumers remember from their tin lunchboxes. When Edwin H. Land introduced instant photography to consumers in , it sparked a one-day sellout of every Polaroid camera leaving the production line.

Pigs in a Twinkie

The release was huge news and was followed by the more affordable Swinger in and the popular OneStep in By , digital cameras had pushed Polaroid films into the past. Polaroid stopped making its signature film and declared bankruptcy — for the second time since But aficionados were not ready to let it go.

A group of Polaroid purists in Denmark, who go by the moniker The Impossible Project , bought a Polaroid factory and are making film that fans say keeps getting better and better. The group has a new invention that will be hitting store shelves in August: The Instant Lab — a smartphone-to-instant-photo printing device.

The device helps turn pictures from your smartphone into actual, physical instant photos. After a picture is loaded to the companion app, you place your phone face down onto the top of the device. The app then exposes the instant film with the photo you're "printing. For its part, Polaroid did regroup — the company is solvent again.

In , it introduced a camera with an old-style look and a twist: The digital camera has a built-in instant printer. During the CD age, vinyl was considered a relic of an earlier time in music. Many record labels closed their pressing plants, and the market largely ignored those music fans still clutching their LPs: college radio stations and electronic dance music DJs who argued that the discs' grooves produced a warmth and depth unmatched by digital codes.

Release Summary

Now there is a rebirth of new record collectors — many of whom were born after the introduction of the Sony Discman. Every major label releases vinyl records, and there has been an increase in new pressing plants around the country.


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  • The Twinkies Cookbook: An Inventive and Unexpected Recipe Collection from Hostess;
  • The Twinkies Cookbook: An Inventive and Unexpected Recipe Collection from Hostess.
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The first Twinkies were injected with a banana filling, since bananas were available year-round. The two-for-a-nickle treats were an instant hit. Louis Dispatch. They sold like hotcakes.

The Bluegrass Special: April Twinkies Recipes

With its recipe of sweet nostalgia filled with sugary magic Twinkies has the stuffing to make it to its th anniversary and beyond. Already a subscriber? This website uses cookies to improve functionality and performance.

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Twinkies return on a wave of nostalgia

Get the best of Monitor journalism in your inbox. View newsletters By signing up, you agree to our Privacy Policy. Select free newsletters: The Weekender. Christian Science Perspective. Twinkies will be back on shelves starting next month after its predecessor company went bankrupt after an acrimonious fight with unions last year.

June 24, By Stir It Up! Editor Kendra Nordin.

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